The Underwear War

I’m sure you have seen, or heard by now, the controversy over the Victoria’s Secret Perfect “Body” campaign. Victoria’s Secret has an underwear line called Body by Victoria. In this line you have a couple of bras with the word “perfect” in the product name. I guess that’s where “The Perfect ‘Body’” campaign comes from. This sounds like a marketing “no brainer” to me. Anyway, the backlash happened when Victoria’s Secret featured an ad with a bunch of super thin underwear models with the words “The Perfect ‘Body’”. Petitions were created and went viral. The petitions claimed that Victoria’s Secret was body shaming larger women. Lane Bryant launched a lingerie campaign showing that you don’t have to be a size 0 to look wonderful in your underwear. Lane Bryant’s campaign is of larger women in their underwear with the hashtag #ImNoAngel. The hashtag clearly takes aim at Victoria’s Secret Angel ads.

Whether you prefer lace or cotton, thongs or panties, beauty is within and objectifying women, no matter what their size, will not change that fact.

So here is what I see coming out of this so-called controversy.

Victoria’s Secret gains lots of free publicity, will sell lots of underwear and make lots of money.

Lane Bryant gains lots of free publicity, will sell lots of underwear and make lots of money.

Many women, who feel beauty is only skin deep, will buy new underwear and spend lots of money.

One Comment

  1. I love this post so much! You have a lot of great points.
    Make sure to check out my blog
    5thAvenueUrban.com

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s